Waitrose Introduces Cycle Trailers
Every little helps and the brains at Waitrose Supermarkets have taken mantra this to a whole new level in 2009. Not normally one to do my weekly shop at any supermarket chain, and being firmly anti these giants of the highstreet that are graduley sucking the life out of our communities, I am going to have to make one visit to my local Waitrose in Balham after the shop run by John Lewis Partnership has introduced cycle trailers for customers. Convenient and easy to use, Waitrose shoppers can reserve their trailer before they start to shop and collect it before leaving the branch pedaling their shopping home.
Waitrose Assistant Project Manager, Nicky Snelgrove says:
"January is the time that many people are setting themselves targets for the New Year such as getting fit through doing more exercise. Our cycle trailers are an excellent way of helping our customers stay healthy and has the additional bonus of being able to play a positive role in the environment in 2009.”
By introducing the cycle trailers into more of our branches we hope to encourage shoppers to think about using alternative methods of transport. We're confident they will be well received as many customers already engage in other initiatives such as our Bag for Life scheme. Shoppers using the trailers will probably get their food home quicker than most, not to mention saving fuel and transport costs."